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WSI
Ottawa and surrounding area’s
Conversion Architecture Platforms
What is a “Conversion Architecture” and more importantly why does my business need one?
Simply put, a Conversion Architecture is the difference between:
“ I came to your website and couldn’t find what I wanted, so I left and went to your competitors site instead“
“ I came to your website, it was easy to navigate, answered all of my questions, and I bought your product as a result”
Customers are more web savvy now than ever. They know where to look for a search box or shopping cart because these are web conventions that have been established over the last decade. Well designed Internet marketing systems anticipate what the visitors are looking for and place the answers where visitors expect to find them. They also make it easy for visitors to contact you at which point an anonymous browser instantly becomes a prospect. A prospect who finds what they are looking for is significantly more likely to become a customer. Repeat customers that trust you as experts not only become regular customers, but also refer you to friends via word of mouth and word of mouse.
Topical tip: A visitor is only one click away from becoming your customer and one click away from a competitor.
Combined with web analytics a conversion architecture turns browsers into prospects, converts prospects into customers and customers into advocates. All of which puts more dollars in your pocket rather than your competitors. If that appeals to you contact WSI Ottawa…. today or consider attending one of our seminars.
