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WSI
Ottawa and surrounding area’s
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Organic Search Marketing
I keep hearing about SEO or search engine optimization, how do I find out how my website ranks?
There are numerous tools for determining a websites rank in the major search engines but only one that really counts……
- Open up a new web browser i.e Internet Explorer
- Open your favourite search engine (Canada’s favourite search engine is Google with 54% of searches)
- Type in a phrase that your customers are most likely to search for when looking for information about your product or service (not your company name, they don’t know who you are yet!)
See example below:
If your website appears top of this list, like the example of Reis Equipment above, or even on the first page, then customers are significantly more likely to find you rather than your competitors. Try the search again for all of the phrases you think your customers are most likely to use to find information about your product or service and determine how broad your SEO coverage is.
If you are not happy with the results of your investigation contact WSI Ottawa….
