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WSI
Ottawa and surrounding area’s
Products and Services
What has WSI Ottawa got to offer and how will that benefit my business?
In order to get the maximum benefit from your online presence, and hence increase your profits, requires a lot of hard work and an Internet Marketing System comprising of the following elements:
- An attractive Website, to add value to your brand
- A compelling Conversion Architecture, to convince customers to buy
- Test marketing of search terms using PPC Advertising, (pay per click) SEM
- High rankings on all the major Search Engines, SEO, to attract new customers
- Social Media Marketing SMO, to add a viral element to increase referrals
- Email marketing to cross sell and up sell
- Analytics to learn what your customers are thinking
Some business benefit from certain of these elements more than others and where WSI Ottawa excels is tailoring a solution to meet your needs and increase your profit. WSI is uniquely placed with both the marketing muscle and the knowhow to provide a complete turnkey internet marketing solution to maximise your profits. Whether you have an existing website, are in need of a makeover, or simply want to improve your rankings on Google, WSI Ottawa has the solution.
If your website is nothing more than a cost to your business, then contact WSI Ottawa….
Or consider attending one of our Seminars to learn more.
What is a “Conversion Architecture” and more importantly why does my business need one?
Simply put, a Conversion Architecture is the difference between:
“ I came to your website and couldn’t find what I wanted, so I left and went to your competitors site instead“
“ I came to your website, it was easy to navigate, answered all of my questions, and I bought your product as a result”
Customers are more web savvy now than ever. They know where to look for a search box or shopping cart because these are web conventions that have been established over the last decade. Well designed Internet marketing systems anticipate what the visitors are looking for and place the answers where visitors expect to find them. They also make it easy for visitors to contact you at which point an anonymous browser instantly becomes a prospect. A prospect who finds what they are looking for is significantly more likely to become a customer. Repeat customers that trust you as experts not only become regular customers, but also refer you to friends via word of mouth and word of mouse.
Topical tip: A visitor is only one click away from becoming your customer and one click away from a competitor.
Combined with web analytics a conversion architecture turns browsers into prospects, converts prospects into customers and customers into advocates. All of which puts more dollars in your pocket rather than your competitors. If that appeals to you contact WSI Ottawa…. today or consider attending one of our seminars.
